The challenge in this day and age is to make sure the stories about our products and services that are scattered around the internet are consistent with the image we want to radiate. Specifically about data storytelling we could say that access to information was for a long time a privilege of higher management. The cost of sharing knowledge with lower ranked employees was too high, and also the risk of misinterpretation lurks around the corner. Although the latter may still be true, in the high paced and information dense environment we live and work in, with technology as catalyst, we need to distribute the information gathering as well to be able to keep up.
Another reason to support data storytelling are the Millennials, who now make up more than half the workforce. They bring high expectations for a rewarding, purposeful work experience, constant learning and development opportunities. In the war for talent we’ll have to look for ways to meet these expectations. One way of doing this is to empower the people, allowing them the possibility to align their own stories with those they tell about the organization they are working for, and finding the reward and purpose they are looking for by doing so.
Factual knowledge and logic alone are not enough to relate to the world around us. We also need a narrative imagination: the capability to imagine oneself in the shoes of someone else, to intelligently read his or her story and understand his or her emotions, dreams and desires. So what kind of stories do we need to tell nowadays to convince our customers, employees and stakeholders of the value that we can bring?
When it comes to data storytelling we have our experience of implementing information dashboards and enterprise performance management projects to support a well-founded vision of the future. The story we’ll hear more and more is one of a network organization with empowered employees generating insight in the market. It will be a challenge to build the kind of organization that supports this kind of employee engagement. Organizations should help employees manage the flood of information at work, and build a culture of collaboration, empowerment, and innovation.
Supported by powerful technology to facilitate associative business discovery. By implementing data storytelling, such an organization will define its brand in close interrelation with the market it is operating in, and by doing so also support that other kind of storytelling: the vision and mission will emerge from and evolve with the operations, and not the other way around. What we would like you to remember from the above, is to invest in storytelling and in the tools that can support this very powerful way of communicating. It helps you convey who you are and what you stand for - as an organization and as a person.