By playing Fold it you can really help science advance - since 2007. Finding the best way to fold a protein - containing up to 1000 amino acids - is something the human problem solving mind can do by playing this puzzle game.
I doubt whether this kind of gamification can work in the Business Intelligence context. Most of the data we work with is private - if not sensitive - and the scale is too small if you can't share the data with a large group of people. Still a beautiful project though. Game on!